The objective of the financial planning industry is about both helping clients make the most of the money they’ve got and be happier with the money they have, ultimately enabling them to live happier, more fulfilled lives, advisers heard at PA360 North.
Andy Manson, chief marketing officer at Aegon championed moving away from the "cult of economic growth." He added: "Making the most of the money you have, this is well-tread territory for us as an industry. It's the fundamentals of what we do as an industry. "But it is not enough to deliver financial wellbeing to the clientele. With that comes, from the other side, the mindset building blocks." In order to develop and quantify the concept of financial wellbeing Aegon created the Financial Wellbeing Index, in collaboration with the Initiative for Financial Wellbeing (IFW) and the Un...
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