PA360 North: Build branding on 'distinctiveness' not company name

What makes your firm different?

Jenna Brown
clock • 1 min read
PA360 North: Build branding on 'distinctiveness' not company name
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PA360 North: Build branding on 'distinctiveness' not company name

The most important factor in any branding exercise is not the name of the business but what makes it different from its peers, advisers heard at PA360 North.

Mark Polson, principal at consultancy the lang cat, said branding in financial services was about "distinctiveness and not worrying about what people think". He shared his experience personal ex...

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