Image:
PA360: Clients respond to feelings 'not facts and figures'
The concept of ‘long-term’ varies widely among different age groups, according to research from Canada Life, which explores behavioural biases and the psychology of planning.
Speaking at PA360 North, Lara Bealing, marketing director, said Canada Life wanted to get "under the skin" of what long-term actual means to consumers in a bid to help advisers facilitate better ou...
To continue reading this article...
Join Professional Adviser
- Unlimited access to real-time news, industry insights and market intelligence.
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters.
- Make smart business decisions with the latest developments in regulation, investing retirement and protection.
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes.
