PA360 North: Clients respond to feelings 'not facts and figures'

Behavioural biases

Jenna Brown
clock • 3 min read
PA360: Clients respond to feelings 'not facts and figures'
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PA360: Clients respond to feelings 'not facts and figures'

The concept of ‘long-term’ varies widely among different age groups, according to research from Canada Life, which explores behavioural biases and the psychology of planning.

Speaking at PA360 North, Lara Bealing, marketing director, said Canada Life wanted to get "under the skin" of what long-term actual means to consumers in a bid to help advisers facilitate better ou...

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