PA360 North: Advisers must beware crypto 'big bad wolf'

‘Powerful forces at play’

Jenna Brown
clock • 2 min read

Advisers risk losing out on future clients as the lure of crypto investment gathers pace among younger generations and must “beware” of the phenomenon, delegates heard at PA360 North.

Gillian Hepburn, intermediary solutions director at Schroders, described crypto and Bitcoin investment as the "big bad wolf" that was intent on eating advisers' dinner. Speaking about advising the next generation of clients, she said advisers who are not engaging with younger clients are putting their future business at risk. Hepburn said one in five advisers do not think it is a challenge that younger people are investing differently and investing in crypto but 2.3 million UK consumers also now hold crypto-assets and 74% of users are aged 25 to 44. "Somebody is engaging with young...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FCA intends to 'conduct further work' on ongoing advice

FCA intends to 'conduct further work' on ongoing advice

Regulator looks to review the rules and will engage the sector

Isabel Baxter
clock 13 November 2025 • 2 min read
Advisers urged to track the next gen early and offer 'real work opportunities'

Advisers urged to track the next gen early and offer 'real work opportunities'

‘When you invest early, you don’t just grow skills, you build loyalty’

Isabel Baxter
clock 13 November 2025 • 3 min read
Women in Financial Advice Awards 2025: Winners' gallery

Women in Financial Advice Awards 2025: Winners' gallery

Celebrating women in advice and financial services

Professional Adviser
clock 13 November 2025 • 1 min read