PA360: The Path's David MacDonald on his branding journey

'Niche within a niche'

Jenna Brown
clock • 2 min read
The Path's David MacDonald spoke at PA360 about his firm's branding journey
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The Path's David MacDonald spoke at PA360 about his firm's branding journey

Business owners looking to carve out a brand in the financial advice space need to put their head above the parapet and do something “radically different”, delegates at PA360 heard.

The Path Financial chief executive and founder David MacDonald explained while it will not always be a comfortable experience "some degree of definition" is essential to succeed. He told delegates:...

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