Shopping around failure revealed as £130m annuity income 'lost' in 2019

Pensions Policy Institute says £7,000 per £100,000 pension pot could have been gained

Hope William-Smith
clock • 2 min read

Industry prompts introduced in 2018 to encourage pension savers to shop around for the best annuity provider have fallen flat, the Pensions Policy Institute (PPI) says.

Findings from the institute published today (30 September) show there was £130m in "lost" annuity income during 2019 related to savers' lack of research. This was based on PPI calculations - supported by Canada Life and Retirement Line - which found shopping around had the potential to increase a pension savers' income by approximately £7,000 per £100,000 pot. Canada Life director of retirement income Nick Flynn said the £4bn annuity market was not showing its value due to savers "simply not understanding" their role in needing to selectively find the best deal. The PPI's 2021 DC F...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

'A hard act to beat': Annuity pricing and value for money

'A hard act to beat': Annuity pricing and value for money

‘People cannot have their cake and eat it (although they try)’

William Burrows
clock 04 November 2025 • 5 min read
L&G forecasts annual annuity volumes to more than double to £20bn by 2034

L&G forecasts annual annuity volumes to more than double to £20bn by 2034

To launch blended annuity drawdown product next year

Jenna Brown
clock 23 October 2025 • 4 min read
Number of retirees 'shopping around' for annuities reaches record high

Number of retirees 'shopping around' for annuities reaches record high

Two-thirds of annuities were finalised after customers shopped around for best rates

Jasmine Urquhart
clock 16 October 2025 • 2 min read