Annuities in a post-freedoms world: The need for rebranding and repositioning

‘The challenges facing today’s retirees are intensifying’

clock • 4 min read

Steve Butler outlines why now is the time for annuities to get a rebrand

Only 48% of people feel confident that their private pension savings will last a lifetime, according to research by Aviva and Age UK. With nearly half of retirees unsure about their long-term financial security, it's clear that many are overlooking an essential part of the retirement planning puzzle. This uncertainty comes just as annuities are making a comeback. Side-lined after the 2015 ‘freedom and choice' reforms, when people were allowed to access their pension pots without being forced to buy an annuity, these guaranteed income products are regaining appeal. According to Pens...

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