IFA wins £250k Sky Zero Footprint Fund prize

The Path has been awarded £250,000 in media value, part of a £2m advertising initiative set up by Sky to amplify business initiatives that are encouraging sustainability. It was set up by the broadcaster as part of its campaign to be net zero by 2030 and was designed to support brands that are committed to creating environmental behavioural change through TV and advertising. Path Financial, which was set up to tackle climate change, was the only financial company to be named a winner. It was one of 10 firms shortlisted for the award in June before being named one of five winners.  ...