Lloyds Banking Group buys Embark for £390m

Jackie Leiper to run business

Jenna Brown
clock • 3 min read

Platform business Embark and its subsidiary brands have been sold to Lloyds Banking Group for £390m, it has been announced.

The deal, which is subject to regulatory approval, excludes the Rowanmoor SIPP and SSAS administration business, which is being retained by existing shareholders. The deal announced today (29 July) sees Lloyds acquire about £35bn in assets under administration on behalf of 410,000 consumer clients.  Jackie Leiper, managing director pensions, stockbroking & distribution at Scottish Widows, will become CEO of Embark at completion, subject to regulatory approval. Scottish Widows, Lloyds pension operation, said it would leverage Embark's platform and product capability to digitise its ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

P1 Platform halves drawdown fees to ease cost pressures on advisers

P1 Platform halves drawdown fees to ease cost pressures on advisers

Enabling firms to extend advice and investment services to a broader range of clients

Sahar Nazir
clock 11 November 2025 • 2 min read
Advised platform AUM tops £711bn in Q3 with new business hitting 'all-time highs'

Advised platform AUM tops £711bn in Q3 with new business hitting 'all-time highs'

Headed towards a ‘record-breaking year’

Jenna Brown
clock 06 November 2025 • 2 min read
Embark 'working to resolve delays' after advisers flag transfer backlogs

Embark 'working to resolve delays' after advisers flag transfer backlogs

One client was unable to complete £400,000 pension transfer for over two months

Sahar Nazir
clock 03 November 2025 • 3 min read