Lloyds Banking Group buys Embark for £390m

Jackie Leiper to run business

Jenna Brown
clock • 3 min read

Platform business Embark and its subsidiary brands have been sold to Lloyds Banking Group for £390m, it has been announced.

The deal, which is subject to regulatory approval, excludes the Rowanmoor SIPP and SSAS administration business, which is being retained by existing shareholders. The deal announced today (29 July) sees Lloyds acquire about £35bn in assets under administration on behalf of 410,000 consumer clients.  Jackie Leiper, managing director pensions, stockbroking & distribution at Scottish Widows, will become CEO of Embark at completion, subject to regulatory approval. Scottish Widows, Lloyds pension operation, said it would leverage Embark's platform and product capability to digitise its ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Platform innovation: Terry Huddart on Scottish Widows' trading journey

Platform innovation: Terry Huddart on Scottish Widows' trading journey

‘Safe to say the platform has likely found its forever home, so Phil and Kirsty will be delighted’

Terry Huddart
clock 13 August 2025 • 5 min read
Ross Allan: The quiet strength behind great client outcomes

Ross Allan: The quiet strength behind great client outcomes

Blocking out the noise and focusing on delivery

Ross Allan
clock 08 July 2025 • 4 min read
Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Admits adviser communication on Elevate has been lacking

Jenna Brown
clock 10 June 2025 • 4 min read