The latest warning from FCA on risky investor trends among the young offers up a challenge of engagement for advisers. However, Ben Peele thinks he knows a way to their hearts...
We've been witnessing some interesting demographic developments in the investment world in recent months. Alongside the Reddit/RobinHood/Gamestop frenzy, driven by younger investors fired up to take down hedge funds and short-sellers, there is also a growing interest in cryptocurrencies - an investment route that is grabbing headlines and the attention of young, less risk-averse investors. Research commissioned by The Marketing Eye/SurveyGoo, highlights that two in five 18 to 34 year olds have become more open to the idea of long-term savings and investments since the pandemic started. J...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes