Ben Peele: Millennial investors and what's in it for advisers

Trends

clock • 4 min read

The latest warning from FCA on risky investor trends among the young offers up a challenge of engagement for advisers. However, Ben Peele thinks he knows a way to their hearts...

We've been witnessing some interesting demographic developments in the investment world in recent months. Alongside the Reddit/RobinHood/Gamestop frenzy, driven by younger investors fired up to take down hedge funds and short-sellers, there is also a growing interest in cryptocurrencies - an investment route that is grabbing headlines and the attention of young, less risk-averse investors. Research commissioned by The Marketing Eye/SurveyGoo, highlights that two in five 18 to 34 year olds have become more open to the idea of long-term savings and investments since the pandemic started. J...

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