Ben Peele: Millennial investors and what's in it for advisers

Trends

clock • 4 min read

The latest warning from FCA on risky investor trends among the young offers up a challenge of engagement for advisers. However, Ben Peele thinks he knows a way to their hearts...

We've been witnessing some interesting demographic developments in the investment world in recent months. Alongside the Reddit/RobinHood/Gamestop frenzy, driven by younger investors fired up to take down hedge funds and short-sellers, there is also a growing interest in cryptocurrencies - an investment route that is grabbing headlines and the attention of young, less risk-averse investors. Research commissioned by The Marketing Eye/SurveyGoo, highlights that two in five 18 to 34 year olds have become more open to the idea of long-term savings and investments since the pandemic started. J...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Finli Group raises money for dementia charities

Feel Good Friday: Finli Group raises money for dementia charities

Has raised £10,000 and hopes to generate an additional £10,000

Professional Adviser
clock 12 June 2026 • 1 min read
Education minister: Student loan repayment threshold freeze did not break the system

Education minister: Student loan repayment threshold freeze did not break the system

‘These are design choices we have inherited’

Sophia Panayi
clock 11 June 2026 • 3 min read
WIFA entry tips from the judges: Insight into what makes a standout entry

WIFA entry tips from the judges: Insight into what makes a standout entry

Gillian Hepburn and Sam Slator in the studio

Professional Adviser
clock 10 June 2026 • 1 min read