Ben Peele: Millennial investors and what's in it for advisers

Trends

clock • 4 min read

The latest warning from FCA on risky investor trends among the young offers up a challenge of engagement for advisers. However, Ben Peele thinks he knows a way to their hearts...

We've been witnessing some interesting demographic developments in the investment world in recent months. Alongside the Reddit/RobinHood/Gamestop frenzy, driven by younger investors fired up to take down hedge funds and short-sellers, there is also a growing interest in cryptocurrencies - an investment route that is grabbing headlines and the attention of young, less risk-averse investors. Research commissioned by The Marketing Eye/SurveyGoo, highlights that two in five 18 to 34 year olds have become more open to the idea of long-term savings and investments since the pandemic started. J...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

 Why ongoing advice matters when client confidence is low

Why ongoing advice matters when client confidence is low

'What clients value most from advisers is clear priorities, reassurance and practical help'

Sophie Hall
clock 19 May 2026 • 3 min read
Simplybiz academy to 'level the playing field' for smaller firms

Simplybiz academy to 'level the playing field' for smaller firms

Academy launched to help smaller firms grow organically

Sophia Panayi
clock 19 May 2026 • 4 min read
FSCS forecasts levy drop to £247m in 2026/27

FSCS forecasts levy drop to £247m in 2026/27

Compensation payments of £267m anticipated

Sophia Panayi
clock 18 May 2026 • 2 min read