Fundsmith surges into Pridham Report top ten as Baillie Gifford tops active sales

ESG flows boost Liontrust and Rathbones

David Brenchley
clock • 1 min read

A near-50% increase in gross sales helped Fundsmith break into the Pridham Report's top ten managers for the measure, as strong performance through the coronavirus pandemic meant Baillie Gifford was the best-selling active house in the UK.

Fundsmith saw its gross sales soar by 45% to £6.7bn, as the firm's flagship Fundsmith Equity offering continued to deliver impressive returns for unitholders, meaning it was the ninth best-selling asset manager in 2020. The second new entrant into the top ten was Liontrust, which benefitted from heightened interest from investors in ESG solutions. The firm saw gross sales rise by almost two-thirds (65%) to £7.6bn, helping it land in eighth. However, while their passive arms allowed BlackRock, Fidelity International and Legal & General Investment Management (LGIM) to fill the three top...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

As good as... Should investors rely on gold to protect portfolios during market dips?

As good as... Should investors rely on gold to protect portfolios during market dips?

'Gold is often bought more on hope than expectation'

James Flintoft
clock 04 December 2025 • 3 min read
Darius McDermott: The uncertain future of the US dollar

Darius McDermott: The uncertain future of the US dollar

'Investors need to be aware of the potential vulnerability of the dollar'

Darius McDermott
clock 03 December 2025 • 5 min read
Watch Professional Adviser's Working Lunch with Baillie Gifford - Unlocking Opportunities Beyond the US: Why now for the Baillie Gifford Managed Fund

Watch Professional Adviser's Working Lunch with Baillie Gifford - Unlocking Opportunities Beyond the US: Why now for the Baillie Gifford Managed Fund

Catch up on the discussion

Professional Adviser
clock 01 December 2025 • 1 min read