ABI calls for fundamental financial advice overhaul as consumers shun fees

72% of people do not want pay for financial advice

clock • 4 min read

The Association of British Insurers (ABI) is calling for financial advice and guidance overhaul after a survey revealed that nearly three-quarters of people will not pay for advice.

The ABI believes changes are needed to shift the advice and guidance boundary and to enable customers to get advice that it is simpler and more affordable. A poll of more than 2,300 people conducted by Yonder for the ABI found that 72% of people do not want to pay for financial advice. It revealed that four times as many people wanted one-off financial advice (46%) instead of the traditional model of ongoing fees (12%). The research also shows that consumers have mixed views on how they want to receive financial guidance, suggesting there needs to be a range of options available to su...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

My Care Hub expands to public following strong adviser support

My Care Hub expands to public following strong adviser support

Advice sector has played ‘pivotal role’ in successful rollout of care guidance platform

Jenna Brown
clock 10 September 2025 • 4 min read
CBI CEO urges Rachel Reeves to take back manifesto promise not to raise tax – report

CBI CEO urges Rachel Reeves to take back manifesto promise not to raise tax – report

Rain Newton-Smith claims ‘the time for tinkering is over’

Isabel Baxter
clock 10 September 2025 • 2 min read
'Fundamentally' different advice profession risks reputational damage from football scandal

'Fundamentally' different advice profession risks reputational damage from football scandal

High profile advice incidents like V11 ‘damaging’

Isabel Baxter
clock 09 September 2025 • 3 min read