Boring Money: Fundsmith and Baillie Gifford enter investor value top ten

Vanguard retains title

James Baxter-Derrington
clock • 2 min read

Fundsmith and Baillie Gifford have entered Boring Money's top ten ranking for investor value over Q3 2020, while Vanguard maintained its top spot, as it has for the past 12 months.

A survey of more than 1,500 investors found 67% believe Fundsmith offers good value, which places the Terry Smith led house in fifth place out of more than 30 managers, up from its 12-month rolling position of 14th. Baillie Gifford enjoyed an even greater rise, jumping from its average position of 21st over the past four quarters to tenth, with 65% of investors suggesting the Edinburgh-based fund manager offers good value. According to the research, the duo stood out during market turmoil as active funds "returned to favour with investors", a statement supported by UK investment platf...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Risk Warning Review plans aim to address 'negative framing' of investing

Risk Warning Review plans aim to address 'negative framing' of investing

Lowest investment rate in G7

Alex Sebastian
clock 09 April 2026 • 2 min read
Equity fund outflows hit £1.44bn during war-torn March

Equity fund outflows hit £1.44bn during war-torn March

Calastone Fund Flow index shows

Professional Adviser
clock 09 April 2026 • 2 min read
Quality investing: Holding conviction when markets test investors

Quality investing: Holding conviction when markets test investors

Quality investors have no doubt had their conviction 'severely tested' of late

Scott Spencer
clock 31 March 2026 • 5 min read