PA360 Digital: Platforms and tech support services need to up their game

Speaking on the first day of the PA360 conference, which has been held digitally for the first time, Hammond said platforms and their tech support services need to "keep up with the times" on what consumers expect to see in the market. The webinar, which was chaired by the lang cat founder Mark Polson, covered what the next five years for platforms might look like and how platforms might need to evolve with market changes. Hammond said: "The danger is that [platforms] start to fall behind and lose whatever direct customer engagement that have already." He also added that platforms ...