Aegon AM retires Kames Capital name as it completes brand refresh

TKP Investments also withdrawn

James Baxter-Derrington
clock • 1 min read

Aegon Asset Management has retired both the Kames Capital and TKP Investments brands as it completes the final step of its brand refresh.

The 'Beyond Borders' refresh also saw the firm bring together its regional businesses in a single operating structure in February this year, while also creating four global investment platforms: fixed income, real assets, equities and multi-asset & solutions. Aegon AM, which currently manages £331bn, hopes the refresh will allow the firms to "bring the breadth and depth of its global investment research and expertise to its clients across the world, while maintaining local customer focus and servicing". With the retirement of the Kames and TKP brands, the firm's range of investment pr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What Justin Bieber is telling you about your clients

What Justin Bieber is telling you about your clients

‘In our world, success, true success, is delivering someone to their goal’

Chris Justham
clock 22 April 2026 • 2 min read
Bank return to advice is a rare case of sequel eclipsing original

Bank return to advice is a rare case of sequel eclipsing original

‘Most banks and financial advisers will be serving vastly different customer bases’

Mark Glover
clock 21 April 2026 • 5 min read
FCA urges principal firms to strengthen inactive AR oversight

FCA urges principal firms to strengthen inactive AR oversight

Gaps in governance, reporting, and consumer protection

Isabel Baxter
clock 21 April 2026 • 3 min read