IWP hires Moola's Gemma Godfrey as non-executive director

Moola made £1.3m loss before sale

Sophie King
clock • 1 min read

Consolidator Independent Wealth Planners UK (IWP) has appointed Gemma Godfrey as non-executive director for its investment management division.

Godfrey (pictured) will oversee IWP's investment management and, according to IWP, offer consumer insight and a "wealth of experience and expertise" to the firm.  She is a personal finance TV personality and Times Money Mentor executive editor. She also founded robo-advice firm Moola, which was bought by JLT Employee Benefits in July 2018. However, in February 2020, Moola closed its doors after a strategic review of its operations. Before being sold to JLT, Godfrey's Moola made just £889 in revenues in its 2017/18 financial year, making a loss of £1.3m in the same period.  Godfrey ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Alleged LPA financial misconduct complaints rose to almost 12,000

Sophia Panayi
clock 12 October 2026 • 3 min read
News editor's view: Taxing questions for advisers

News editor's view: Taxing questions for advisers

The news editor's Friday Night Takeaway from 9 October

Isabel Baxter
clock 09 October 2026 • 2 min read
Why the new chancellor must rebalance growth and consumer protection

Why the new chancellor must rebalance growth and consumer protection

'Healy should re-empower the FCA to unleash the full potential of Consumer Duty'

James Daley
clock 09 October 2026 • 3 min read