IWP hires Moola's Gemma Godfrey as non-executive director

Godfrey (pictured) will oversee IWP's investment management and, according to IWP, offer consumer insight and a "wealth of experience and expertise" to the firm. 

She is a personal finance TV personality and Times Money Mentor executive editor. She also founded robo-advice firm Moola, which was bought by JLT Employee Benefits in July 2018.

However, in February 2020, Moola closed its doors after a strategic review of its operations. Before being sold to JLT, Godfrey's Moola made just £889 in revenues in its 2017/18 financial year, making a loss of £1.3m in the same period. 

Godfrey has also been an adviser to Arnold Schwarzenegger and BBC TV series The Celebrity Apprentice.

Commenting on her latest appointment, Godfrey said: "I am excited to get stuck in at IWP as we build a service to help people afford the future they want for their families. I was drawn to IWP's commitment to clients and approach to delivering a personal service.

"Post-pandemic, people's priorities will continue to shift towards building the finances to support a more flexible working life. I look forward to ensuring the voice of the customer is heard and that they remain central to the business as it grows."

IWP CEO David Inglesfield added: "I am thrilled that Gemma is joining the team, she will represent the voice of the customer for IWP, helping to ensure we place client interests front and centre of everything we do."

He said Godfrey's track record as a consumer champion will help the firm continue to grow.

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