Interest sparking in sustainable investing post-Covid-19

Boring Money research

Sophie King
clock • 1 min read

Two-fifths (40%) of advisers and consumers have reported a higher interest in sustainable investing as a result of the coronavirus outbreak, research conducted by Boring Money has found.

In the Great British Sustainable Savers Census survey, which was sent out to 19,000 advisers and 5,000 consumers, nearly nine in 10 (89%) 18-44 year-olds said it was important that a fund manager offers sustainable investment options. Meanwhile, more than four-fifths (83%) of consumers said they would value a conversation with an adviser about sustainable investing. Nearly three-fifths (58%) of investors were aware of the term "sustainable", but only 30% were aware of ESG investing.  Aberdeen Standard (ASI) UK distribution director UK Fergus McCarthy, who was a lead sponsor of the pro...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Chris Justham: All I know about love and the next 12 months

Chris Justham: All I know about love and the next 12 months

'There's power in admitting that you don't know'

Chris Justham
clock 22 January 2026 • 2 min read
Rathbones looks for growth after year of internal focus during Investec merger

Rathbones looks for growth after year of internal focus during Investec merger

Growth in funds under management and administration to £115.6bn

Eve Maddock-Jones
clock 15 January 2026 • 3 min read
Brooks Macdonald returns to positive flows in Q2

Brooks Macdonald returns to positive flows in Q2

Funds under management/advice now top £20bn

Jenna Brown
clock 15 January 2026 • 2 min read