Interest sparking in sustainable investing post-Covid-19

In the Great British Sustainable Savers Census survey, which was sent out to 19,000 advisers and 5,000 consumers, nearly nine in 10 (89%) 18-44 year-olds said it was important that a fund manager offers sustainable investment options.

Meanwhile, more than four-fifths (83%) of consumers said they would value a conversation with an adviser about sustainable investing. Nearly three-fifths (58%) of investors were aware of the term "sustainable", but only 30% were aware of ESG investing. 

Aberdeen Standard (ASI) UK distribution director UK Fergus McCarthy, who was a lead sponsor of the project, said: "Customers and clients increasingly want to reflect their individual values in their investment decisions and we're delighted to support this survey, which will provide some valuable insights to allow us to continue to shape investment solutions around the needs and expectations of investors."

Elsewhere, financial services research firm Morningstar UK, which was also a research partner for the project, said its mission was to make sustainable and ESG investing clear and meaningful to consumers.

Morningstar director of client solutions for the adviser segment for Europe, the Middle East and Africa Anastasia Georgiou said: "With ESG now an essential part of long-term investing, it's of paramount importance to help advisers and investors navigate the landscape through access to tools and knowledge and understand an investment's suitability based on their sustainability goals."

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• Topics
• Investment
• Sustainable Savers Census
• Morningstar UK
• UK Fergus McCarthy
• Boring Money
• sustainable investing