Interest sparking in sustainable investing post-Covid-19

Boring Money research

Sophie King
clock • 1 min read

Two-fifths (40%) of advisers and consumers have reported a higher interest in sustainable investing as a result of the coronavirus outbreak, research conducted by Boring Money has found.

In the Great British Sustainable Savers Census survey, which was sent out to 19,000 advisers and 5,000 consumers, nearly nine in 10 (89%) 18-44 year-olds said it was important that a fund manager offers sustainable investment options. Meanwhile, more than four-fifths (83%) of consumers said they would value a conversation with an adviser about sustainable investing. Nearly three-fifths (58%) of investors were aware of the term "sustainable", but only 30% were aware of ESG investing.  Aberdeen Standard (ASI) UK distribution director UK Fergus McCarthy, who was a lead sponsor of the pro...

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