Perception of advisers needs to change to close advice gap - OpenMoney report

The online advice service company's research, carried out in conjunction with YouGov, found many British people associated negative words with the term financial advice. Frequent words used to describe financial advice of the 2,081 polled included ‘expensive', ‘untrustworthy', as well as more aggressive terms like ‘rip off', ‘con', ‘scam' and ‘money grabbing'. That said, positive words were used, such as ‘help', ‘expert', ‘trust' and ‘managing money', but these were largely outweighed by the negatives, OpenMoney said. The poll found one-in-10 (10%) of the 2,000 respondents had taken p...