Stronger provider 'nudges' boost Pension Wise up-take but 'more work needed'

Aviva, Hargreaves and LGIM took part

Jenna Brown
clock • 2 min read

A series of behavioural trials run in conjunction with pension providers has resulted in an increase in Pension Wise use but the results are just a “starting point” for more work on the issue.

The research - which tested two different ways of signposting the Pension Wise service - found about 11% of people used the guidance service within the next six weeks. This compared to 3% of customers in the control group. The research was conducted by the Behavioural Insights Team on behalf of the Money and Pensions Service (Maps). It tested two potential routes when customers asked about accessing their workplace pensions - either offering to make a Pension Wise appointment for them or transferring them the service directly to arrange a meeting. Aviva, Hargreaves Lansdown and Legal ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

IFAs warn gender pension gap goes beyond an investment problem

IFAs warn gender pension gap goes beyond an investment problem

‘Much of it is behavioural and structural’

Isabel Baxter
clock 12 May 2026 • 4 min read
Gender pension gap starts at 28 – research

Gender pension gap starts at 28 – research

Gap caused by salary differences and career gaps, AJ Bell finds

Sophia Panayi
clock 11 May 2026 • 3 min read
'Common sense prevails' as Pensions Schemes Bill passes with investment trusts included

'Common sense prevails' as Pensions Schemes Bill passes with investment trusts included

Following industry pressure

Michael Nelson
clock 29 April 2026 • 2 min read