IFA's latest frustrating brush with Unbiased

'Junk enquiries'

clock • 2 min read

A Scottish Chartered IFA is challenging Unbiased after what he described as a “totally unacceptable” experience with the adviser directory, claiming it gave him false enquiries.

HK Wealth Managers managing director Garry Hale said after being a loyal customer of Unbiased for more than 15 years, the quality of the service has lapsed significantly in recent years. "The frequency and quality of enquiries is getting worse," he said. Over the past few months, Hale said he had very few client enquiries from Unbiased, but recently had received several "junk enquiries" with false contact information. "There is clearly no quality checks or filters in place and yet I pay over £50 a month then £45 plus VAT for [each] enquiry," he said. Unbiased offered Hale a refu...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: Let's give it up for the small advice firms

News editor's view: Let's give it up for the small advice firms

The news editor's Friday Night Takeaway from 22 May

Isabel Baxter
clock 22 May 2026 • 4 min read
Women more likely to seek professional financial advice – research

Women more likely to seek professional financial advice – research

Twenty percent of women likely to seek advice

Sophia Panayi
clock 22 May 2026 • 2 min read
The expectation gap: Why suitable advice can still fail the client

The expectation gap: Why suitable advice can still fail the client

'The industry is moving from suitability, to understanding and now to expectation management'

Elly Dowding and Lee Coates
clock 22 May 2026 • 4 min read