'Trust and identification is key with vulnerable clients' - Age UK

Age UK, which helps older people access financial and social support, spoke at Personal Investment Management and Financial Advice Association's (PIMFA) virtual fest about the growing cohort of vulnerable customers during the current crisis. Age UK consumer policy manager Joel Lewis said finding ways to identify vulnerable clients was key for advisers, and that process starts with trust. "Financial advisers are often intermediaries, so getting trust right throughout a relationship is crucial," he said. "Firstly it's about identification. People often don't see themselves as vulnera...