Not hearing from worried clients? 'Get ready for the second wave'

Times of crisis the Olympics for advisers

clock • 2 min read

Advisers should be prepared for a “second wave” of client enquiries as the coronavirus crisis continues, the Yardstick Agency says.

The financial services marketing support business hosted a webinar to help finance professionals adapt their marketing during the coronavirus. Yardstick Agency founding director Phil Bray, who recently issued a Covid-19 client communication guide, reminded advisers that how they acted now would impact their businesses for years to come. "Now is the time to double down on marketing - when there is trouble, accelerate harder," he explained. Maven Adviser IFA Andy Hart, who has been publishing weekly updates for advisers during the coronavirus crisis and hosting ‘virtual beer' session...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What Justin Bieber is telling you about your clients

What Justin Bieber is telling you about your clients

‘In our world, success, true success, is delivering someone to their goal’

Chris Justham
clock 22 April 2026 • 2 min read
Bank return to advice is a rare case of sequel eclipsing original

Bank return to advice is a rare case of sequel eclipsing original

‘Most banks and financial advisers will be serving vastly different customer bases’

Mark Glover
clock 21 April 2026 • 5 min read
FCA urges principal firms to strengthen inactive AR oversight

FCA urges principal firms to strengthen inactive AR oversight

Gaps in governance, reporting, and consumer protection

Isabel Baxter
clock 21 April 2026 • 3 min read