Not hearing from worried clients? 'Get ready for the second wave'

Times of crisis the Olympics for advisers

clock • 2 min read

Advisers should be prepared for a “second wave” of client enquiries as the coronavirus crisis continues, the Yardstick Agency says.

The financial services marketing support business hosted a webinar to help finance professionals adapt their marketing during the coronavirus. Yardstick Agency founding director Phil Bray, who recently issued a Covid-19 client communication guide, reminded advisers that how they acted now would impact their businesses for years to come. "Now is the time to double down on marketing - when there is trouble, accelerate harder," he explained. Maven Adviser IFA Andy Hart, who has been publishing weekly updates for advisers during the coronavirus crisis and hosting ‘virtual beer' session...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Financial adviser jailed for 11 years after £2m fraud

Financial adviser jailed for 11 years after £2m fraud

Timothy ‘Paul’ Barnes defrauded acquaintances, clients and a charity

Jen Frost
clock 23 June 2026 • 2 min read
Deputy editor's view: A Skilled Person Review sparks headlines

Deputy editor's view: A Skilled Person Review sparks headlines

The deputy editor's Friday Night Takeaway from 19 June

Jenna Brown
clock 22 June 2026 • 2 min read
CII publishes vulnerability data guidance for firms

CII publishes vulnerability data guidance for firms

Consumer Duty and GDPR

Cameron Roberts
clock 19 June 2026 • 2 min read