Not hearing from worried clients? 'Get ready for the second wave'

Times of crisis the Olympics for advisers

clock • 2 min read

Advisers should be prepared for a “second wave” of client enquiries as the coronavirus crisis continues, the Yardstick Agency says.

The financial services marketing support business hosted a webinar to help finance professionals adapt their marketing during the coronavirus. Yardstick Agency founding director Phil Bray, who recently issued a Covid-19 client communication guide, reminded advisers that how they acted now would impact their businesses for years to come. "Now is the time to double down on marketing - when there is trouble, accelerate harder," he explained. Maven Adviser IFA Andy Hart, who has been publishing weekly updates for advisers during the coronavirus crisis and hosting ‘virtual beer' session...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Baillie Gifford rolls out Sharia-compliant fund amid 'strong' demand

Baillie Gifford rolls out Sharia-compliant fund amid 'strong' demand

Follows engagement with Islamic finance scholars

Sophia Panayi
clock 18 June 2026 • 2 min read
Charging deceased clients accidentally 'more common' than advice profession would like

Charging deceased clients accidentally 'more common' than advice profession would like

‘The fee outlives the service because the records do not talk to each other’

Sophia Panayi
clock 18 June 2026 • 4 min read
Reform for modern times: A fairer future for families

Reform for modern times: A fairer future for families

'Could reshape the legal and financial consequences of relationship breakdown'

Julia Peake
clock 17 June 2026 • 4 min read