Embark has continued its active streak in the platform market by attracting Just Group's portfolio of drawdown customers to its pension platform.
Just Group announced it would migrate its flexible personal pension customers to Embark Group's platform following its decision to outsource its UK income drawdown service to the emerging platform giant.
Just said the decision to share some of its services with Embark was part of its "continued focus on maximising shareholder value and ensuring its business model remains economically attractive in a challenging regulatory environment".
It said Embark's platform, powered by fintech juggernaut FNZ, provided a "compelling pension proposition for those looking to outsource their pension arrangements".
The migration is part of a long-term platform partnership between Just Group's corporate solutions and distribution subsidiary, HUB Financial Solutions, and Embark.
HUB Group chief executive David Copper said: "After an extensive search we chose to partner with the team at Embark who provide an innovative and flexible platform and demonstrated a corporate culture and commitment to service consistent with our own."
Embark chief executive Phil Smith added: "The Embark platform was able to offer the full range of retirement propositions required for HUB Financial Solutions customers, along with the technology and scale to support them in the longer term."
He said the company was "continuously looking at new and innovative ways we can work with companies such as HUB Financial Solutions to deliver high quality services to their customers."
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