Under-fire SJP launches financial education portal for under 30s

Engaging with finances

Sophie King
clock • 1 min read

St. James's Place, which has had a tough time in the national and trade press recently, has launched a financial education hub to help equip young people with the tools they need to take control of their money.

START is a financial education portal aimed at under 30s and will focus on financial themes that are most pertinent to that generation. SJP said the programme's contributors are also under the age of 30 and are therefore facing the same dilemmas as the people it is aiming to help.  SJP accused of using dated stereotypes to attract women to academy The initiative followed research conducted by SJP which found that out of 1,131 18-34-year olds, more than a third (36%) are already concerned they will not have enough money to fund their retirement. However, 33% believe they are too ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Aberdeen sells financial planning arm to Ascot Lloyd

Aberdeen sells financial planning arm to Ascot Lloyd

Part of provider’s plan to simplify business

Jenna Brown
clock 20 August 2025 • 2 min read
Advisers urged to look beyond training academies

Advisers urged to look beyond training academies

‘Young people have a misunderstanding of opportunities a career in advice can hold’

Sahar Nazir
clock 20 August 2025 • 2 min read
Gillian Hepburn: Benchmark's 'cradle to grave' approach is a USP

Gillian Hepburn: Benchmark's 'cradle to grave' approach is a USP

‘We can help advisers start up a business depending on how they’re joining us’

Sahar Nazir
clock 19 August 2025 • 3 min read