Schroders Personal Wealth launches PR campaign to tackle advice perceptions

21% of people would rather see a dentist

Sophie King
clock • 1 min read

Schroders Personal Wealth has launched a campaign to challenge people's perceptions of financial planning.

The recently-created firm's 'Wealth is Personal' campaign has come after it conducted research that found one-fifth (21%) of people said they would rather visit a dentist than an IFA. Schroders Personal Wealth said it wanted to address the "growing need" for financial advice and has previously stamped its aim to become a top three UK financial planning business within five years.   Schroders Personal Wealth was unveiled in February this year and is a joint venture between Schroders and Lloyds. In June, more than 500 Lloyds and Schroders employees transferred over to the business, whic...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Armstrong Watson opens Edinburgh office

Armstrong Watson opens Edinburgh office

Aiming to expand Scottish presence

Isabel Baxter
clock 22 April 2026 • 2 min read
Aberdeen adviser reports £600m net outflows for Q1

Aberdeen adviser reports £600m net outflows for Q1

Firm hopes new CEO appointment will drive growth

Isabel Baxter
clock 22 April 2026 • 2 min read
Quilter Q1 net inflows hit record £3bn but offset by market movements

Quilter Q1 net inflows hit record £3bn but offset by market movements

Core net inflows up 35% year-on-year

Jenna Brown
clock 22 April 2026 • 2 min read