Prudential's self-employed advice arm could result in wider offering

25 advisers joining team

• 1 min read

Prudential Financial Planning has recruited 25 of its advisers to its new self-employed arm The Advice Partnership, which could expand to third party products.

The partnership, announced earlier this year, will allow 30 of its 360 advisers to start their own businesses with access to the insurance giant's existing planning products. Prudential said it was in the process of onboarding 25 founding partners from the firm, who are expected to start on January 1 and will eventually have the option to capture enterprise value. The Advice Partnership director Tom Hegarty said its advisers would operate under Prudential's supervision and control framework but instead of being paid a salary would receive fees directly from their clients. Hegarty s...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Nine Edge Wealth sponsors young Scottish boxer

Feel Good Friday: Nine Edge Wealth sponsors young Scottish boxer

Sponsors Lara Brown

Professional Adviser
clock 17 July 2026 • 1 min read
Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Aimed at women at different stages of life and careers

Professional Adviser
clock 16 July 2026 • 3 min read
Women in Financial Advice Awards 2026: Shortlists revealed!

Women in Financial Advice Awards 2026: Shortlists revealed!

All the winners will be announced at a celebratory gala dinner on 4 November

Professional Adviser
clock 15 July 2026 • 10 min read