Prudential's self-employed advice arm could result in wider offering

25 advisers joining team

clock • 1 min read

Prudential Financial Planning has recruited 25 of its advisers to its new self-employed arm The Advice Partnership, which could expand to third party products.

The partnership, announced earlier this year, will allow 30 of its 360 advisers to start their own businesses with access to the insurance giant's existing planning products. Prudential said it was in the process of onboarding 25 founding partners from the firm, who are expected to start on January 1 and will eventually have the option to capture enterprise value. The Advice Partnership director Tom Hegarty said its advisers would operate under Prudential's supervision and control framework but instead of being paid a salary would receive fees directly from their clients. Hegarty s...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Charging deceased clients accidentally 'more common' than advice profession would like

Charging deceased clients accidentally 'more common' than advice profession would like

‘The fee outlives the service because the records do not talk to each other’

Sophia Panayi
clock 18 June 2026 • 4 min read
Reform for modern times: A fairer future for families

Reform for modern times: A fairer future for families

'Could reshape the legal and financial consequences of relationship breakdown'

Julia Peake
clock 17 June 2026 • 4 min read
Carla Brown: PFS will reassert itself as voice of the profession in 2026

Carla Brown: PFS will reassert itself as voice of the profession in 2026

PFS president and chair on building trust

Carla Brown
clock 16 June 2026 • 4 min read