Prudential's self-employed advice arm could result in wider offering

25 advisers joining team

clock • 1 min read

Prudential Financial Planning has recruited 25 of its advisers to its new self-employed arm The Advice Partnership, which could expand to third party products.

The partnership, announced earlier this year, will allow 30 of its 360 advisers to start their own businesses with access to the insurance giant's existing planning products. Prudential said it was in the process of onboarding 25 founding partners from the firm, who are expected to start on January 1 and will eventually have the option to capture enterprise value. The Advice Partnership director Tom Hegarty said its advisers would operate under Prudential's supervision and control framework but instead of being paid a salary would receive fees directly from their clients. Hegarty s...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

SENDA launches first accredited training courses for special needs planning

SENDA launches first accredited training courses for special needs planning

Full certification programme to follow

Sophia Panayi
clock 25 June 2026 • 3 min read
Are financial advisers overlooking a vital client segment?

Are financial advisers overlooking a vital client segment?

Advisers must actively engage women early in the advisory journey

Jenny Davidson
clock 25 June 2026 • 4 min read
Advisers remain optimistic despite uncertainty

Advisers remain optimistic despite uncertainty

Natixis Investment Managers’ 2026 Finance Adviser’s survey finds

Sophia Panayi
clock 24 June 2026 • 4 min read