Dynamic Planner and Henley Business School launch investor behaviour study

Two-year study

Sophie King
clock • 1 min read

Dynamic Planner and Henley Business School have paired up to launch a two-year behavioural science and investment study.

The key aim of the initiative is to understand how investors behave when their investments fall in value. The pairing will also look at investors' natural actions, the time it takes them to act and how the communications at point of sale, periodically and at the time of any fall can be improved to prevent detrimental actions. The alliance between the risk-profiling and asset allocation-led investment service firm and the school has been formed via the government-backed Knowledge Transfer partnership programme. This programme aims to help businesses improve their competitiveness and...

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