Dynamic Planner and Henley Business School launch investor behaviour study

Two-year study

Sophie King
clock • 1 min read

Dynamic Planner and Henley Business School have paired up to launch a two-year behavioural science and investment study.

The key aim of the initiative is to understand how investors behave when their investments fall in value. The pairing will also look at investors' natural actions, the time it takes them to act and how the communications at point of sale, periodically and at the time of any fall can be improved to prevent detrimental actions. The alliance between the risk-profiling and asset allocation-led investment service firm and the school has been formed via the government-backed Knowledge Transfer partnership programme. This programme aims to help businesses improve their competitiveness and...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The five-minute complaint and the five-day investigation

The five-minute complaint and the five-day investigation

GSI Group CEO on complaints, AI and the latest set of FOS reforms

Mark Buck
clock 12 August 2026 • 5 min read
Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin
clock 12 August 2026 • 4 min read
New Talent Alliance launches financial advice careers guide

New Talent Alliance launches financial advice careers guide

Designed to attract new entrants into the profession

Sophia Panayi
clock 11 August 2026 • 2 min read