Women keen to invest but worry about losing money - research

Only 31% go to IFAs

Sophie King
clock • 1 min read

Half of women (49%) believe they are just as interested in investing as men, but just as many are concerned about choosing the wrong investment and losing money, research by YouGov and Like Minds has found.

The study, which surveyed 1,094 women, found half (51%) of respondents were worried about losing money as a result of picking the wrong investment. A similar proportion (47%), however, thought women were "at least as confident as men" when it came to investing their money. Elsewhere, the research found that, while a third of women said advisers would be their first port of call for financial advice, 37% felt advisers were too expensive. The participants said consumer finance websites would be their second choice (24%) to help them with their investment decisions, while a close relativ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

What does a new PM and chancellor mean for investments?

What does a new PM and chancellor mean for investments?

'What is important is what happens over the long term'

Jasper Thornton Boelman
clock 23 July 2026 • 4 min read
SJP rebrands global equity income fund and reduces charges

SJP rebrands global equity income fund and reduces charges

Appoints Acadian as investment adviser

Patrick Brusnahan
clock 22 July 2026 • 1 min read
Beyond the 60/40: Why the traditional portfolio blueprint is being tested again

Beyond the 60/40: Why the traditional portfolio blueprint is being tested again

'Bonds should not be doing all the defensive work'

Will Dickson
clock 09 July 2026 • 4 min read