TISA has rebranded from the Tax Incentivised Savings Association to The Investing and Saving Alliance - thus keeping its TISA acronym despite the change of name.
The association said the rebrand and name change marked the culmination of an extensive review process and consultation that included both external stakeholders and TISA members.
The consultation process revealed a significant majority of members felt the previous name no longer reflected the range of scope of the body's work.
TISA said the new branding was designed to reflect its evolving role, focusing on the financial wellbeing of consumers. Over the past few years, the body has broadened its areas of focus to develop strategic policy on issues including financial guidance, vulnerable customers, children's financial education and retirement savings.
Chairman to step down
Clive Shelton, who has been involved with the association since its inception in 1991, has meanwhile decided to step down from his post as chairman on completion of his term in office on 30 June.
Deputy chairman Tony Stenning will become interim chairman until a permanent successor is appointed.
TISA chief executive officer David Dalton-Brown said: "Our new name and visual identity will be a fitting legacy to the enthusiastic support and counsel Clive has given to TISA, particularly as our chairman.
"During his tenure, TISA's range of areas of interest has expanded to now encompass a range of additional projects designed with the consumer in mind."
Shelton said: "I am extremely proud to have been involved in the leadership of the organisation over many years and to have been its chairman over the last three years when the organisation has gone through a significant period of development.
"Thanks to the hard work of the whole team at TISA it has been a tremendous success story and I leave the organisation in very capable hands."
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