Financial advisers are attaching "significantly" more weight to the service platforms offer, rather than associated "bells and whistles", according to a survey of almost 1,000 advisers.
CoreData Research's annual survey of the market found a quarter (25%) of advisers said platforms' service was the most important driver of satisfaction, compared to just 6.7% in the same survey in 2018. Adviser remuneration features were the second most-valued components (18%) ahead of retirement advice services (16%) and reporting capabilities (12%). CoreData Research head of international Craig Phillips said: "This suggests that at a time when platforms are increasingly adding more tools and bells and whistles, what advisers really want is for them to get the basics right and deliver d...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
