Financial advisers are attaching "significantly" more weight to the service platforms offer, rather than associated "bells and whistles", according to a survey of almost 1,000 advisers.
CoreData Research's annual survey of the market found a quarter (25%) of advisers said platforms' service was the most important driver of satisfaction, compared to just 6.7% in the same survey in 2018....
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The lang cat has predicted some major pricing shifts in the platform market and suspects the sector could break apart as it reaches an "inflection point".
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A storm has caused havoc in the adviser platform market over the last couple of years, says Tom Ellis, but advice firms will no doubt be expecting to see some sunshine soon
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