'Unite as a sector' to regain confidence and trust - Keith Richards

‘Only takes one bad apple’

Sophie King
clock • 1 min read

Personal Finance Society (PFS) chief executive officer Keith Richards has called on financial advisers to "unite together" to build trust and confidence in the sector.

Addressing delegates at Professional Adviser's PA360 conference last week, Richards said he understood that, while it was important advisers shared their opposing views and frustrations, being united as a sector was vital to gain confidence and trusts from clients. Passion can sometimes come across as "defensive and critical", he argued, and, as a result, advisers who vocalised their frustrations could "unintentionally often bring the profession into disrepute". Referring to the British Steel Pension Scheme saga, Richards said the advice sector had a responsibility to regain trust, ev...

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