'Unite as a sector' to regain confidence and trust - Keith Richards

‘Only takes one bad apple’

Sophie King
clock • 1 min read

Personal Finance Society (PFS) chief executive officer Keith Richards has called on financial advisers to "unite together" to build trust and confidence in the sector.

Addressing delegates at Professional Adviser's PA360 conference last week, Richards said he understood that, while it was important advisers shared their opposing views and frustrations, being united as a sector was vital to gain confidence and trusts from clients. Passion can sometimes come across as "defensive and critical", he argued, and, as a result, advisers who vocalised their frustrations could "unintentionally often bring the profession into disrepute". Referring to the British Steel Pension Scheme saga, Richards said the advice sector had a responsibility to regain trust, ev...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers warned against 'tick-box' cashflow modelling

Advisers warned against 'tick-box' cashflow modelling

Cashflow modelling ‘only as good as the information you put in’

Sahar Nazir
clock 06 November 2025 • 5 min read
Azets Wealth expands in South West with Evans Falco acquisition

Azets Wealth expands in South West with Evans Falco acquisition

Evans Falco will join Azets’ operations later this year

Sahar Nazir
clock 06 November 2025 • 1 min read
SJP firm Twelve Wealth Management acquires fellow partner practice

SJP firm Twelve Wealth Management acquires fellow partner practice

Managing director Matt Smith joins the firm

Isabel Baxter
clock 05 November 2025 • 1 min read