'Unite as a sector' to regain confidence and trust - Keith Richards

‘Only takes one bad apple’

Sophie King
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"We have a role to play in slowly changing the way policymakers see the way that we are, which will in turn drive business opportunity" - the PFS's Keith Richards
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"We have a role to play in slowly changing the way policymakers see the way that we are, which will in turn drive business opportunity" - the PFS's Keith Richards

Personal Finance Society (PFS) chief executive officer Keith Richards has called on financial advisers to "unite together" to build trust and confidence in the sector.

Addressing delegates at Professional Adviser's PA360 conference last week, Richards said he understood that, while it was important advisers shared their opposing views and frustrations, being united as...

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