'Unite as a sector' to regain confidence and trust - Keith Richards

‘Only takes one bad apple’

Sophie King
clock • 1 min read

Personal Finance Society (PFS) chief executive officer Keith Richards has called on financial advisers to "unite together" to build trust and confidence in the sector.

Addressing delegates at Professional Adviser's PA360 conference last week, Richards said he understood that, while it was important advisers shared their opposing views and frustrations, being united as a sector was vital to gain confidence and trusts from clients. Passion can sometimes come across as "defensive and critical", he argued, and, as a result, advisers who vocalised their frustrations could "unintentionally often bring the profession into disrepute". Referring to the British Steel Pension Scheme saga, Richards said the advice sector had a responsibility to regain trust, ev...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read