Advice service OpenMoney launches advice arm rebrand

'Further plug advice gap'

Sophie King
clock • 1 min read

Financial advice service OpenMoney has officially launched out of the financial business evestor, which has separated its financial advice service from its non-advised offering.

Alongside regulated investment advice and investment management, which already falls under the evestor brand that was set up in April 2017, the newly-launched advice arm of evestor also offers to help customers with guidance on how to build up their savings, budgeting and managing debt. More features will be added over the next few months, the firm said, which includes recommendations on utilities, broadband and mobile, credit cards and insurance products. CEO and co-founder Anthony Morrow said: "OpenMoney will help customers to manage their finances, from getting better deals on thei...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Quilter pledges £3m towards financial education

Feel Good Friday: Quilter pledges £3m towards financial education

Alongside £1m in grants supporting charities

Professional Adviser
clock 13 February 2026 • 1 min read
Brits unlikely to see IFAs despite Budget impact

Brits unlikely to see IFAs despite Budget impact

Just 19% were likely to seek advice, Continuum finds

Isabel Baxter
clock 12 February 2026 • 3 min read
Treasury consults on AR regime adding further FCA and FOS permissions

Treasury consults on AR regime adding further FCA and FOS permissions

Amid concerns about consumer harm and weaknesses in oversight

Isabel Baxter
clock 12 February 2026 • 3 min read