Adviser platform satisfaction on the decline - Defaqto

Quarter changed 'preferred platform'

Tom Ellis
clock • 2 min read

The percentage of financial advisers placing all of their business on investment platforms has continued to increase year-on-year despite a drop in overall satisfaction levels, according to Defaqto's annual review of the sector.

The independent financial information business found the average satisfaction score advisers gave to platforms dropped to 72%. Defaqto's research asked advisers to rate platform providers in 11 categories, ranging from new and existing business administration to reporting and pension freedoms servicing. Although satisfaction levels are apparently on the decline, the percentage of advisers placing all of their business onto platforms has gone up to 18% in 2018 - a significant increase on the 11% who did so in 2016. Hear David Ferguson, Mark Polson and other experts discuss the platform...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Platform innovation: Terry Huddart on 7IM's Online Reporting

Platform innovation: Terry Huddart on 7IM's Online Reporting

'It's a fundamental upgrade to the client area of the platform'

Terry Huddart
clock 24 October 2025 • 6 min read
AJ Bell reports record platform AUM of £103bn

AJ Bell reports record platform AUM of £103bn

AUM and customer numbers both up 19% in the year

Jenna Brown
clock 23 October 2025 • 3 min read
Private markets for the mass affluent: How wealth platforms can scale access

Private markets for the mass affluent: How wealth platforms can scale access

‘The opportunity is clear’

Borja Largo
clock 15 October 2025 • 5 min read