Adviser platform satisfaction on the decline - Defaqto

Quarter changed 'preferred platform'

Tom Ellis
clock • 2 min read

The percentage of financial advisers placing all of their business on investment platforms has continued to increase year-on-year despite a drop in overall satisfaction levels, according to Defaqto's annual review of the sector.

The independent financial information business found the average satisfaction score advisers gave to platforms dropped to 72%. Defaqto's research asked advisers to rate platform providers in 11 categories, ranging from new and existing business administration to reporting and pension freedoms servicing. Although satisfaction levels are apparently on the decline, the percentage of advisers placing all of their business onto platforms has gone up to 18% in 2018 - a significant increase on the 11% who did so in 2016. Hear David Ferguson, Mark Polson and other experts discuss the platform...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

How is tech changing platform asset migration?

How is tech changing platform asset migration?

'Every transfer should be compliant, transparent, and in the client's best interest'

Tom Mullaly
clock 17 November 2025 • 4 min read
P1 Platform halves drawdown fees to ease cost pressures on advisers

P1 Platform halves drawdown fees to ease cost pressures on advisers

Enabling firms to extend advice and investment services to a broader range of clients

Sahar Nazir
clock 11 November 2025 • 2 min read
Advised platform AUM tops £711bn in Q3 with new business hitting 'all-time highs'

Advised platform AUM tops £711bn in Q3 with new business hitting 'all-time highs'

Headed towards a ‘record-breaking year’

Jenna Brown
clock 06 November 2025 • 2 min read