The Investment Association (IA) has published a guide for its member firms to help them communicate with end-investors, following criticism and new requirements imposed by the Financial Conduct Authority (FCA).
The trade body's latest paper, published on Wednesday (20 February), provides a series of recommendations to address communications failings and provide investors with greater clarity about funds. It sees the IA list 35 key words and phrases it said some customers struggle with and suggestions how to make these clearer, while encouraging fund managers to use terms consistently across their communications. For example, the paper recommends swapping the terms ‘fixed income' and ‘equities', to ‘bonds' and ‘shares' respectively, "which are [terms] better understood by savers", according t...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
