'Broken platform market' exposed by data from the lang cat

Switching 'hard and expensive'

Tom Ellis
clock • 2 min read

The stark difference between the Aviva Platform's inflows and the service ratings advisers have afforded it since it completed its re-platforming project is indicative of a "broken" market, according to the lang cat.

The consultant's research into the views of 235 advisers, seen exclusively by Professional Adviser, found Aviva and Transact came in the top two spots for new platform business. They were followed by AJ Bell, Standard Life and Old Mutual Wealth, which the lang cat said tallied with the sales data platforms report to them.  The lang cat also found, however, that Aviva came third to last in its service ratings from advisers, as the following graph illustrates. "It doesn't take a genius to figure that Aviva's poor service rating is a direct consequence of its well-publicised re-platfo...

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