Banning cold calling is only half the battle - Zurich

'Scammers will evolve new tactics'

Hannah Godfrey
clock • 2 min read

The ban on pensions cold calling may finally have come into force today but there is still a way to go before it will be completely effective, Zurich's Alistair Wilson has said.

The long-awaited ban on pensions cold calling has today (9 January) come into force after an laborious journey that saw the legislation heavily debated and go through two consultations. Although the move has been heralded as a much-needed step in the right direction, scepticism remains that more needs be done in order for the ban to be effective. Wilson, Zurich's head of platform strategy, acknowledged the ban would help to "frustrate fraudsters" looking to scam people out of their life savings, and described it as "a major step forward in the fight against pension fraud". With the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Retirement

Client confidence boost from advice review in retirement fades after six months

Client confidence boost from advice review in retirement fades after six months

Widespread uncertainty about how much can be sustainably spent in retirement

Laura Miller
clock 16 September 2026 • 3 min read
Defensive income before retirement: A four layered framework

Defensive income before retirement: A four layered framework

Entering decumulation can be an unsettling time for clients

Joe Simpson
clock 10 August 2026 • 4 min read
The FCA's decumulation challenge: Can UK REITs help deliver sustainable retirement income?

The FCA's decumulation challenge: Can UK REITs help deliver sustainable retirement income?

A look at the three Ss of retirement income

James Peel
clock 04 August 2026 • 7 min read