Banning cold calling is only half the battle - Zurich

'Scammers will evolve new tactics'

Hannah Godfrey
clock • 2 min read

The ban on pensions cold calling may finally have come into force today but there is still a way to go before it will be completely effective, Zurich's Alistair Wilson has said.

The long-awaited ban on pensions cold calling has today (9 January) come into force after an laborious journey that saw the legislation heavily debated and go through two consultations. Although the move has been heralded as a much-needed step in the right direction, scepticism remains that more needs be done in order for the ban to be effective. Wilson, Zurich's head of platform strategy, acknowledged the ban would help to "frustrate fraudsters" looking to scam people out of their life savings, and described it as "a major step forward in the fight against pension fraud". With the...

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