Octopus launches restricted advice firm to serve younger market

Two advisers so far

Hannah Godfrey
clock • 1 min read

Octopus is developing a restricted financial advice arm, Octopus Wealth. The business is in the early stages of its development, with two advisers currently servicing a small number of clients.

Octopus Wealth will offer face-to-face advice but heavily leverage technology to carry out the advice process. It will operate out of a different office to Octopus's London-based headquarters. Octopus said it was in the process of developing a new factfind technology designed to make the client onboarding process as simple and intuitive as possible. Once fully tested, the business said it would look to offer its tech solutions to advisers who might want to incorporate it into their businesses. Octopus said its new restricted business would aim to help reduce the UK's advice gap by enc...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Advice veterans launch wealth firm with ex-England Rugby star

Advice veterans launch wealth firm with ex-England Rugby star

Derek Miles and Kyle Augustin unveil Nine Edge Wealth and appoint Matthew Dawson

clock 18 March 2026 • 2 min read
Fintel CEO on platform joint venture and AI plans

Fintel CEO on platform joint venture and AI plans

Believes many current AI solutions will ‘soon become commoditised’

Isabel Baxter
clock 17 March 2026 • 3 min read
Plannr launches mobile app for advice firms

Plannr launches mobile app for advice firms

Extends its client portal to mobile

clock 17 March 2026 • 2 min read