Direct lending platform Goji Investments launches 'partial' SIPP

Market under scrutiny

Hannah Godfrey
clock • 2 min read

Goji Investments has launched a self-invested personal pension (SIPP) offering that will allow investors to invest exclusively in its own products.

The direct lending platform's SIPP is to be offered via a white-label solution from SIPP and small self-administered scheme provider Morgan Lloyd. The wrapper will be available thorugh Goji's online platform, and advisers will be able to choose to transfer funds from their client's existing SIPP provider or invest new funds. The SIPP is not a full SIPP, and does not represent the investment manager launching into the wider market, Goji said. Goji head of distribution David Beacham told Professional Adviser the launch came as a result of adviser demand and that it would only hold Goji ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Retirement

Retirement tax planning and the issue of underspending

Retirement tax planning and the issue of underspending

Retirement planning Q&A

Professional Adviser
clock 12 October 2026 • 6 min read
Partner Insight: PruFund arrives on Scottish Widows Platform

Partner Insight: PruFund arrives on Scottish Widows Platform

How integrating PruFund onto the Scottish Widows Platform expands retirement options for advisers without increasing administrative burden

Ross Easton, Head of Platform Propositions, Scottish Widows
clock 05 October 2026 • 3 min read
The conversation that has to change with the 100-year life

The conversation that has to change with the 100-year life

'Advisers need to continue to challenge the cliff-edge narrative directly with clients'

Graeme Bowden
clock 24 September 2026 • 4 min read