Nine in 10 advisers see rise in later-life planning enquiries - Pru

Changing business practices

Hannah Godfrey
clock • 2 min read

Advisers are reacting to a jump in enquiries about later-life finances by reshaping their businesses to address client concerns, according to research by Prudential.

A poll of advisers conducted on behalf of the insurer found almost nine in 10 (86%) of them had seen an increase in demand for advice on later-life planning in the past year. Some two-fifths (43%) of advisers questioned said enquiries about long-term care had increased and 37% said they were now being increasingly asked for support with setting up lasting powers of attorney (LPAs). More than a third (34%) had been asked for financial advice about coping with physical and mental impairment in later life. According to the Pru, the increase in enquiries about later-life planning is drivi...

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