Aviva's Q2 net sales drastically fell year-on-year after it suffered through the aftermath of its issue-riddled re-platforming project but its flows do not look nearly as bad in the context of the rest of the market.
The life company's adviser platform saw £1.5bn of net sales in the first three months of 2018 but these flows dropped by almost 50% to £817m in Q2. To add further context, in 2017 Aviva had the second highest net sales of any platform in the advised space. But the significant drop in its Q2 net sales do not look nearly as harsh juxtaposed with the rest of the advised platform market in Fundscape's latest data. Aviva has fallen from second to fifth in the advised net sales leaderboard but has not dropped as far back by the amount its year-on-year difference suggests. Standard Life'...
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