SimplyBiz partners with Guardian Financial Services

Protection firm recently raised £180m

Tom Ellis
clock • 1 min read

SimplyBiz Group has signed a multi-year partnership with Guardian Financial Services, which re-entered the protection market in 2017.

The protection firm, which has been in operation since 1821, raised £180m of equity to re-establish as a challenger in the market. It joins more than 150 other life, pension, protect and mortgage providers that already have an existing distribution-enablement relationship with the financial adviser compliance and business services provider. The two firms will "collaborate to deliver relevant marketing messages and training and educational opportunities" to the IFA and wealth management firms that subscribe to SimplyBiz. "Guardian Financial Services offers a refreshing, transparent ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

AJ Bell launches £50m share buyback scheme as pre-tax profits rise 22%

AJ Bell launches £50m share buyback scheme as pre-tax profits rise 22%

AJ Bell reported an 18% increase in revenue and profit before tax was up 22%

Eve Maddock-Jones
clock 04 December 2025 • 2 min read
What The Private Office's sale tells us about the state of adviser dealmaking

What The Private Office's sale tells us about the state of adviser dealmaking

TPO is 'back out on the market eyeing up a deal'

Justin Cash
clock 03 December 2025 • 4 min read
Clifton Wealth Partnership snaps up Welsh advice firm

Clifton Wealth Partnership snaps up Welsh advice firm

Lifestyle Financial Advice joins with £75m in assets

Isabel Baxter
clock 02 December 2025 • 2 min read