SimplyBiz partners with Guardian Financial Services

Protection firm recently raised £180m

Tom Ellis
clock • 1 min read

SimplyBiz Group has signed a multi-year partnership with Guardian Financial Services, which re-entered the protection market in 2017.

The protection firm, which has been in operation since 1821, raised £180m of equity to re-establish as a challenger in the market. It joins more than 150 other life, pension, protect and mortgage providers that already have an existing distribution-enablement relationship with the financial adviser compliance and business services provider. The two firms will "collaborate to deliver relevant marketing messages and training and educational opportunities" to the IFA and wealth management firms that subscribe to SimplyBiz. "Guardian Financial Services offers a refreshing, transparent ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Surrey IFA declared in default by FSCS over pensions advice

Surrey IFA declared in default by FSCS over pensions advice

Sigma Asset Management is no longer trading

Isabel Baxter
clock 13 March 2026 • 1 min read
Lloyd's broker declared failed after Blackmore Bond investigation

Lloyd's broker declared failed after Blackmore Bond investigation

Lonsdale Insurance Brokers entered voluntary liquidation in July 2024

Isabel Baxter
clock 13 March 2026 • 2 min read
M&G flows turn positive as profits remain steady

M&G flows turn positive as profits remain steady

UK headwinds abate

Linus Uhlig
clock 12 March 2026 • 2 min read