Encouraging more women to invest, thereby helping to close the gender investment gap, is about "getting the words right", Starling Bank chief executive Anne Boden has said.
Boden (pictured) was speaking on a panel at MHP Communications' ‘Women Investing' event. She said: "I think it's about getting the words right, not something you just teach 14-year-olds about in school but something for women who are very, very capable, can enjoy and gives you the things you need out of life, which are security and being able to spend your money." Under Starling Bank's ‘Make Money Equal' campaign, Boden said it conducted an analysis of 300 women's and men's magazines, looking at the language used when communicating financial matters. It concluded: "Language around ...
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