Product providers going direct to clients is advisers' biggest worry

Robo-advice ‘less concerning’

Hannah Godfrey
clock • 1 min read

Robo-advice is being seen as less of a threat to advisers than it has in recent years, according to Intelliflo, although large product providers going direct to clients remains a significant worry.

When asked what they viewed as the biggest threat to their business, a third (33%) of the 419 advisers surveyed by the back-office software provider responded with ‘product providers going direct', while around 26% said ‘robo advice'. The polling was carried out at the Intelliflo Change the Game conferences in London and Manchester. Each year at these events, the audience is asked ‘what is the biggest threat to your business?' Both robo-advice and product providers going direct to clients have persistently featured as the top two threats. Last year, both options gained equal top share...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: Let's give it up for the small advice firms

News editor's view: Let's give it up for the small advice firms

The news editor's Friday Night Takeaway from 22 May

Isabel Baxter
clock 22 May 2026 • 4 min read
Women more likely to seek professional financial advice – research

Women more likely to seek professional financial advice – research

Twenty percent of women likely to seek advice

Sophia Panayi
clock 22 May 2026 • 2 min read
The expectation gap: Why suitable advice can still fail the client

The expectation gap: Why suitable advice can still fail the client

'The industry is moving from suitability, to understanding and now to expectation management'

Elly Dowding and Lee Coates
clock 22 May 2026 • 4 min read