Product providers going direct to clients is advisers' biggest worry

Robo-advice ‘less concerning’

Hannah Godfrey
clock • 1 min read

Robo-advice is being seen as less of a threat to advisers than it has in recent years, according to Intelliflo, although large product providers going direct to clients remains a significant worry.

When asked what they viewed as the biggest threat to their business, a third (33%) of the 419 advisers surveyed by the back-office software provider responded with ‘product providers going direct', while around 26% said ‘robo advice'. The polling was carried out at the Intelliflo Change the Game conferences in London and Manchester. Each year at these events, the audience is asked ‘what is the biggest threat to your business?' Both robo-advice and product providers going direct to clients have persistently featured as the top two threats. Last year, both options gained equal top share...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Abolishing tax-free cash 'highly unlikely' and withdrawals market impact minimal

Abolishing tax-free cash 'highly unlikely' and withdrawals market impact minimal

‘UK pensioners are too small a fish in the global monetary system’

Sahar Nazir
clock 17 November 2025 • 3 min read
Shackleton secures FCA approval for Lee Equity majority investment

Shackleton secures FCA approval for Lee Equity majority investment

Lee Equity’s investment will support the firm’s strategic priorities

Sahar Nazir
clock 17 November 2025 • 2 min read
Why psychological factors are critical for targeted support's success

Why psychological factors are critical for targeted support's success

Hidden diversity within segments

Greg B Davies
clock 14 November 2025 • 4 min read