Aviva platform sales hold strong despite re-platforming issues

'Aftershocks to be felt in Q2 sales'

Tom Ellis
clock • 2 min read

Aviva's platform net inflows have remained strong and held onto the second spot in the market in the first quarter of 2018 despite its issue-riddled re-platforming project, according to Fundscape's latest data.

The life company's adviser platform saw £1.5bn of net sales in the first three months of 2018 - second only to Standard Life's two platforms Wrap and Elevate combined, which brought in a combined £1.6bn over the same period.  In 2017, Aviva had the second highest net sales of any platform in the advised space, again only behind the two Standard Life platforms. The last calendar year saw Standard Life's Wrap and Elevate platforms bring in a net combined £7bn, while Aviva saw £5.7bn in net sales with Old Mutual next at £4.4bn. Fundscape said it expected Aviva to feel the aftershocks of...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Big players give The Platforms Association's transfer charter a miss

Big players give The Platforms Association's transfer charter a miss

AJ Bell and Parmenion choose not to sign up

Sophia Panayi
clock 25 September 2026 • 2 min read
Most platforms sign up to transfer charter

Most platforms sign up to transfer charter

Signatories include Benchmark, Fidelity International and Quilter

Sophia Panayi
clock 17 September 2026 • 3 min read
Will the incoming stocks and shares ISA cash interest levy impact platforms?

Will the incoming stocks and shares ISA cash interest levy impact platforms?

Proposed regulations yet to clarify what is an ‘acceptable’ cash holding

Sophia Panayi
clock 15 September 2026 • 5 min read