PA360: 'My old calls for caveat emptor were misplaced' - PFS's Richards

The Personal Finance Society (PFS) chief executive told delegates at Professional Adviser's insugural all-day conference that 'caveat emptor' was only for when people are buying a product, but the evolution of the sector has moved beyond that transactional nature. "It's important to start by saying that you, the profession, are continuing to gain the recognition you deserve," he said. "This is a sector that's in evolution. It is professionalising - there's enough evidence now from consumer research that demonstrates the value professional advice adds to society and how consumers are bett...