PA360: 'My old calls for caveat emptor were misplaced' - PFS's Richards

'Everyone is a vulnerable client'

Tom Ellis
clock • 1 min read

Speaking at this week's PA360 conference, Keith Richards said he had realised "how misplaced" his previous arguments for the return of 'caveat emptor' were now the sector has become more professional.

The Personal Finance Society (PFS) chief executive told delegates at Professional Adviser's insugural all-day conference that 'caveat emptor' was only for when people are buying a product, but the evolution of the sector has moved beyond that transactional nature. "It's important to start by saying that you, the profession, are continuing to gain the recognition you deserve," he said. "This is a sector that's in evolution. It is professionalising - there's enough evidence now from consumer research that demonstrates the value professional advice adds to society and how consumers are bett...

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