True Potential is ditching technology provider SEI to go in-house for its platform "re-build", which it said would give the firm "full ownership and control".
The firm said it has had a dedicated team working behind the schemes for 18 months to design, build and test its new platform. It said the new platform direction "marks next stage in True Potential's long-term ambition and strategy of benefiting clients through a deeper ownership of the value chain". It also claimed SEI previously provided some core functionality to its platform that "does not directly impact on the adviser or end client experience". The firm's decision goes against the grain of the rest of the advised platform market, which is in the process of seeing the amount of a...
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