'IFAs want better content for clients' - Boring Money

'No resonance'

Holly Mackay: "Why are you all doing the same thing when you know it doesn't work?"
Holly Mackay: "Why are you all doing the same thing when you know it doesn't work?"
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Advisers want better content for their clients to help engage and educate them on their personal finances, according to Boring Money managing director Holly Mackay.

"IFAs want better content for their clients - they are in that position of getting all this information and repurposing it," said Mackay (pictured). "[Financial] content is currently really sterile...

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