Advisers want better content for their clients to help engage and educate them on their personal finances, according to Boring Money managing director Holly Mackay.
"IFAs want better content for their clients - they are in that position of getting all this information and repurposing it," said Mackay (pictured). "[Financial] content is currently really sterile and product focused. It's stories being told by actuaries and engineers. From what financial advisers say, this does not resonate with their clients." The comments came on the back of an exhibition held in London on 21 February, organised by Boring Money, a consumer financial website that promotes the simplification of investment. The exhibition brought together a panel of women from Lon...
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