'IFAs want better content for clients' - Boring Money

"IFAs want better content for their clients - they are in that position of getting all this information and repurposing it," said Mackay (pictured). "[Financial] content is currently really sterile and product focused. It's stories being told by actuaries and engineers. From what financial advisers say, this does not resonate with their clients." The comments came on the back of an exhibition held in London on 21 February, organised by Boring Money, a consumer financial website that promotes the simplification of investment. The exhibition brought together a panel of women from Lon...