Image:
Holly Mackay: "Why are you all doing the same thing when you know it doesn't work?"
Advisers want better content for their clients to help engage and educate them on their personal finances, according to Boring Money managing director Holly Mackay.
"IFAs want better content for their clients - they are in that position of getting all this information and repurposing it," said Mackay (pictured). "[Financial] content is currently really sterile...
To continue reading this article...
Join Professional Adviser
- Unlimited access to real-time news, industry insights and market intelligence.
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters.
- Make smart business decisions with the latest developments in regulation, investing retirement and protection.
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes.
