One-in-six advisers switch preferred platform - Defaqto

Aviva, Aegon and SL Wrap more popular

Tom Ellis
clock • 2 min read

One-in-six advisers have changed their platform of choice in the last 12 months, according to Defaqto's platform service review.

Aviva, Aegon (not including Cofunds) and Standard Life Wrap saw an increase in year-on-year popularity, according to Defaqto, while Zurich suffered a "significant decline". Old Mutual Wealth and Elevate also saw smaller declines, it found. While Defaqto found 16% of advisers put all business onto platforms, the vast majority (91%) put at least half of their business online. On average, Defaqto found advisers use 3.26 platforms in their businesses. The Defaqto platform service review asks financial advisers to rank the most important aspects of platform services and rate their own expe...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

AJ Bell signs up to The Platforms Association's transfer charter

AJ Bell signs up to The Platforms Association's transfer charter

After being missed off TPA’s initial list

Sophia Panayi
clock 28 September 2026 • 1 min read
Big players give The Platforms Association's transfer charter a miss

Big players give The Platforms Association's transfer charter a miss

AJ Bell and Parmenion choose not to sign up

Sophia Panayi
clock 25 September 2026 • 2 min read
Most platforms sign up to transfer charter

Most platforms sign up to transfer charter

Signatories include Benchmark, Fidelity International and Quilter

Sophia Panayi
clock 17 September 2026 • 3 min read