One-in-six advisers switch preferred platform - Defaqto

Aviva, Aegon and SL Wrap more popular

Tom Ellis
clock • 2 min read

One-in-six advisers have changed their platform of choice in the last 12 months, according to Defaqto's platform service review.

Aviva, Aegon (not including Cofunds) and Standard Life Wrap saw an increase in year-on-year popularity, according to Defaqto, while Zurich suffered a "significant decline". Old Mutual Wealth and Elevate also saw smaller declines, it found. While Defaqto found 16% of advisers put all business onto platforms, the vast majority (91%) put at least half of their business online. On average, Defaqto found advisers use 3.26 platforms in their businesses. The Defaqto platform service review asks financial advisers to rank the most important aspects of platform services and rate their own expe...

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