Pensions dominate sales as platforms attract £55bn in 2017

£102m total asset growth

Tom Ellis
clock • 1 min read

The platform market saw the majority of its £55bn net sales flow into pension products in 2017, according to Fundscape's latest report.

It said almost two-thirds (63%) of industry net flows went into pension and self-invested personal pension (SIPP) wrappers, despite only accounting for one-third (33%) of existing platform assets. ISAs contributed to 15% of 2017 net sales. Total assets on platforms across advised, D2C and corporate and institutional now sit at around £590bn, according to Fundscape, while about £350m of retail advised assets now sit on platforms, plus £113m in corporate or institutional and £125m in D2C platforms. It said gross sales in Q4 were almost £33bn, which is the second best quarter on record. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Hargreaves Lansdown slashes account fees to 0.35% in charges overhaul

Hargreaves Lansdown slashes account fees to 0.35% in charges overhaul

Annual account charges to drop

Patrick Brusnahan
clock 26 January 2026 • 1 min read
AJ Bell platform AUM hits record £108bn as advised customer numbers rise

AJ Bell platform AUM hits record £108bn as advised customer numbers rise

Figures for the three months ended 31 December 2025

Jenna Brown
clock 22 January 2026 • 2 min read
Platforms in 2026: The good, the bad and the opportunity

Platforms in 2026: The good, the bad and the opportunity

'The optimist sees the donut. The pessimist sees the hole'

Steve Andrews
clock 16 January 2026 • 4 min read