LifeQuote has launched a customisable web-based service for advisers that allows them to offer clients or prospects a direct-to-consumer (D2C) protection platform on their website.
LifeQuote said the D2C service was made for clients who wanted to investigate the prices of life policies but may not want a fully intermediated service. It requires an initial investment of £499 and an ongoing fee of £49 per month.
For that, advisers will receive a mobile and tablet responsive protection platform fully branded to their company, which can be embedded into any adviser-linked sites.
LifeQuote said the new offering provided a panel of "leading" protection insurers that covered a range of term and critical illness policies. Depending on the online results, the firm said clients would be able to obtain a quote immediately, including simple term with an ‘instant cover' option. It would also allow customers to return to partially completed applications.
The platform immediately notifies an adviser if someone using the service drops out, enabling the adviser to contact the customer directly. Alternatively, LifeQuote can make contact on their behalf.
LifeQuote sales and marketing director Neil McCarthy (pictured) said: "Advisers are seeing more opportunities to support some customers in the same way they interact with other online purchases.
"It is possible to provide some guidance and then let those clients, who would prefer to, go away and scope their options before returning to the adviser or buy online through the adviser's platform. Either way, the adviser retains commission and, more importantly, the client's protection needs are safeguarded."
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